diff --git a/core/lib/notify.py b/core/lib/notify.py
index 99188e9..45b366a 100644
--- a/core/lib/notify.py
+++ b/core/lib/notify.py
@@ -95,6 +95,9 @@ def sendmsg(**kwargs):
         return
 
     service = notification_settings.get("service")
+    if service == "none":
+        # Don't send anything
+        return
 
     if service == "ntfy":
         ntfy_sendmsg(**kwargs)
diff --git a/core/lib/rules.py b/core/lib/rules.py
index 2a83353..684d745 100644
--- a/core/lib/rules.py
+++ b/core/lib/rules.py
@@ -140,6 +140,9 @@ def rule_notify(rule, index, message, meta=None):
     if not notification_settings:
         # No/invalid notification settings, don't send anything
         return
+    if notification_settings.get("service") == "none":
+        # Don't send anything
+        return
 
     # Create a cast we can reuse for the formatting helpers and sendmsg
     cast = {
diff --git a/core/models.py b/core/models.py
index 092cfb3..8be3a41 100644
--- a/core/models.py
+++ b/core/models.py
@@ -39,6 +39,7 @@ INTERVAL_CHOICES = (
 SERVICE_CHOICES = (
     ("ntfy", "NTFY"),
     ("webhook", "Custom webhook"),
+    ("none", "Disabled"),
 )