diff --git a/core/tests/trading/test_assetfilter.py b/core/tests/trading/test_assetfilter.py
index 5664589..9953cd9 100644
--- a/core/tests/trading/test_assetfilter.py
+++ b/core/tests/trading/test_assetfilter.py
@@ -1,7 +1,8 @@
 from django.test import TestCase
 
-from core.trading.assetfilter import get_allowed
 from core.models import AssetGroup, User
+from core.trading.assetfilter import get_allowed
+
 
 class AssetfilterTestCase(TestCase):
     def setUp(self):
@@ -15,7 +16,6 @@ class AssetfilterTestCase(TestCase):
             description="Test group",
         )
 
-
     def test_get_allowed(self):
         """
         Test that the asset filter works.
@@ -25,4 +25,4 @@ class AssetfilterTestCase(TestCase):
         self.assertFalse(get_allowed(self.group, "EUR_GBP", "sell"))
 
         # Default true
-        self.assertTrue(get_allowed(self.group, "nonexistent", "sell"))
\ No newline at end of file
+        self.assertTrue(get_allowed(self.group, "nonexistent", "sell"))
diff --git a/core/trading/market.py b/core/trading/market.py
index 345f623..e39d7f7 100644
--- a/core/trading/market.py
+++ b/core/trading/market.py
@@ -328,12 +328,18 @@ def execute_strategy(callback, strategy, func):
     # Callback now verified
 
     # Check against the asset groups
-    if func == "entry":
-        if strategy.assetgroup is not None:
-            allowed = assetfilter.get_allowed(strategy, symbol, direction)
-            if not allowed:
-                log.debug(f"Asset trading not allowed for {strategy}: {symbol}")
-                return
+    if func == "entry" and strategy.assetgroup is not None:
+        allowed = assetfilter.get_allowed(strategy, symbol, direction)
+        if not allowed:
+            log.debug(
+                f"Denied trading {symbol} due to asset filter {strategy.assetgroup}"
+            )
+            sendmsg(
+                user,
+                f"Denied trading {symbol} due to asset filter {strategy.assetgroup}",
+                title="Asset filter denied",
+            )
+            return
 
     if func == "exit":
         check_exit = crossfilter(account, symbol, direction, func)