diff --git a/core/clients/platform.py b/core/clients/platform.py
index ef2da13..c7eb0ca 100644
--- a/core/clients/platform.py
+++ b/core/clients/platform.py
@@ -817,7 +817,8 @@ class LocalPlatformClient(ABC):
             ad_obj = self.instance.get_ad(ad_id)
             if ad_obj:
                 await self.send_bank_details(currency, trade_id, ad_obj)
-                await self.send_reference(trade_id, reference)
+                if ad_obj.send_reference is True:
+                    await self.send_reference(trade_id, reference)
             else:
                 log.warning(f"Could not get ad object for {ad_id}.")
                 # return
diff --git a/core/forms.py b/core/forms.py
index 3713714..af07158 100644
--- a/core/forms.py
+++ b/core/forms.py
@@ -160,6 +160,7 @@ class AdForm(RestrictedFormMixin, ModelForm):
             "platforms",
             "aggregators",
             "account_whitelist",
+            "send_reference",
             "visible",
             "enabled",
         )
@@ -175,6 +176,7 @@ class AdForm(RestrictedFormMixin, ModelForm):
             "platforms": "Enabled platforms for this ad",
             "aggregators": "Enabled aggregators for this ad",
             "account_whitelist": "List of account IDs to use, one per line.",
+            "send_reference": "Whether or not to send the reference on new trades.",
             "visible": "Whether or not this ad is visible.",
             "enabled": "Whether or not this ad is enabled.",
         }
diff --git a/core/migrations/0024_ad_send_reference.py b/core/migrations/0024_ad_send_reference.py
new file mode 100644
index 0000000..2ecfea2
--- /dev/null
+++ b/core/migrations/0024_ad_send_reference.py
@@ -0,0 +1,18 @@
+# Generated by Django 4.1.7 on 2023-03-14 09:36
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('core', '0023_alter_trade_linked'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='ad',
+            name='send_reference',
+            field=models.BooleanField(default=True),
+        ),
+    ]
diff --git a/core/models.py b/core/models.py
index a163900..4dabe59 100644
--- a/core/models.py
+++ b/core/models.py
@@ -403,6 +403,8 @@ class Ad(models.Model):
     account_map = models.JSONField(default=dict)
     account_whitelist = models.TextField(null=True, blank=True)
 
+    send_reference = models.BooleanField(default=True)
+
     visible = models.BooleanField(default=True)
     enabled = models.BooleanField(default=True)